Built for HVAC, plumbing, landscaping & roofing crews

Your crew already knows what’s wrong.
This is how you hear it.

Once a month your crew tells you the truth — by text, in English or Spanish. Monday morning you get one plain report: how they’re really doing, who’s about to walk, and the three things to do about it.

Hold a founding spot → See how it works

No card today · Founding price locked for as long as you stay

In owners’ hands this fall. Your first month is free, and the clock doesn’t start until you’re actually using it.

LandscapingHVACPlumbing ElectricalConstructionRoofing

Inside the app

One app. Two headquarters.

Nobody builds the crew side properly, so nobody on a crew ever opens the software. This is two real apps behind one code — and the crew’s half is the one that makes the owner’s half work.

Owner HQFor you
Ridgeline Heating & AirMon

Morning, Dave.

This week — the one thing

Put a hard stop on Friday installs at 3pm, and tell the crew it’s permanent rather than a trial.

Growth
$42k2026-07
24Jobs

Up 9% on last month.

Crew report — mood 3.4 / 5 Install side is burning out

Long weeks with no let-up since February. Two people sound close to done.

Everything you need to run it.

A co-pilot, not another dashboard.

The Monday one thingIt knows your revenue, your crew and your goals, and every Monday tells you the single thing to focus on — and why it’s this week.
A co-pilot that knows your businessAsk it anything. “Can I afford to hire?” gets answered from your actual numbers. It remembers you between conversations.
The monthly crew reportHow the crew is really doing, who’s at risk of walking — by name — and three things to do about it.
Growth without a spreadsheetRevenue, jobs and headcount month by month, with the trend in words instead of a chart you have to interpret.
Just tell it your numbers“Did about 40k last month, 22 jobs.” Or photograph an invoice and it reads the figures off. You check it before anything saves.
Add your whole crew at oncePaste your list — names, phones, however you’ve got it written down. Everyone gets a code to text.
Ask for reviewsAdd the customer after a job and send the ask while they still remember you being there.
Say thanks, by nameSend recognition for a specific job. It lands on their screen. This is the one thing that travels back down.
Crew HQFor them
EspañolPrivado

Lo que cambió.

Fridays now stop at 3.

Installs are done at three from here on. Not a trial — it’s the schedule now.

5 del equipo lo dijeron
De tu jefe

“The Callahan job — you caught the cracked heat exchanger nobody else spotted. That was a save.”

Tu historial
7Meses aquí
2Cosas cambiaron

A reason to open it that isn’t a survey.

The half nobody else builds.

What changed because you spokeThe first thing on the screen, before any questions. “Fridays now stop at 3” — with how many of the crew asked for it.
Your name, unless you say otherwiseThe report names you, because that is what lets him actually fix your problem. On a month you would rather not be named, one tap and he gets what you said without it.
Three questions, two minutesAnd they lead with what you need: what would make this job better for you? Not a performance review. Not a tracker.
Your language, your voiceEnglish or Spanish, typed or spoken. Say it however it comes out — your own words are always kept.
A record that’s yoursMonths on the crew, what changed, and what you said you wanted — read back to you next month. True whether you stay or not.
Recognition from the bossWhen he names the job you saved, you see it. Not a badge — his words, about something you actually did.
No app store, no passwordTap the code he texts you, pick your language, done. Nothing to install, nothing to forget.
No streaks, no points, no badgesDeliberately. Those reward turning up on schedule, which isn’t the same as being heard.

The problem

You’re not losing people over money.

You’re losing them because nobody ever made the job feel like it was going somewhere — and by the time you find out, they’ve already got another offer.

The good ones leave quietly

Nobody hands in notice at the first bad month. The signs show up long before the truck keys hit your desk.

Half your crew won’t say it in English

If someone has to translate their own frustration before they can tell you, you get a shrug instead of the truth.

Your software is built for the office

Jobber, Housecall Pro, ServiceTitan — all built for the owner. To those tools your crew is data entry.

How it works

Set it up once. Two minutes a month for the crew.

1

Tell it about your shop

A few questions about your trade, your crew, and what a better year actually looks like.

2

Text your crew a code

Paste your whole list at once. They join with a name and a language — no app store, no passwords.

3

They check in monthly

Three short questions that start with what they need. English or Spanish, typed or spoken.

4

You get one report

Crew mood, who’s at risk, and three things to do — in plain English, on your phone.

Real example

What goes in. What comes out.

Their raw answers never reach you. What reaches you is this.

Check-in — MarchPrivate

“Nadie sabe cuándo estamos quemados. Solo seguimos trabajando.”

“Nobody knows when we’re burned out. We just keep working.”

CREW MEMBER · ANSWERED IN SPANISH · 90 SECONDS

Owner reportMonday
At risk

Two people on the install side are running hot — long days, no let-up since February.

Working

The new pay structure landed well. Three people brought it up unprompted.

Do this week

Give the install crew a hard stop on Fridays and say out loud that it’s permanent.

Free · nothing to sign up for

First, find out what it’s already costing you.

Five questions about your shop and you get a real number — itemised, in your trade’s own terms. Built from your figures, not an industry average, and it tells you when it thinks it’s overstating.

What a quit costs you →

Works on your phone. Nothing is saved and nothing is sent anywhere.

Founding price

Pay for the shop, then for each person on it.

The first 100 shops lock this in and keep it — even after the price goes up for everyone else.

Founding member — locked
Owner base$99$49/mo
Each crew member$15$8/mo
A 12-person crew$145/mo

Keeping one good worker from walking pays for a year of this.

FAQ

Questions we hear a lot

Can I see what an individual person wrote?

Not the raw answers — your account cannot read the check-in table, and that isn’t a setting you can turn on. What you get is a written report, and it names people. Knowing that two of your installers are close to done is no use if you don’t know which two. Anyone can ask to be left off a given month; you still get what they said, just not their name.

What if I only have three or four guys?

Three is the minimum for a report. Below that, “what the crew said” would really be one person’s words with the name removed, so the app declines to write one rather than pretending.

Will my crew actually use it?

They open it to see what changed because of what they said last month — not to fill in a form. Two minutes, three questions, in their own language. No app store, no password: they tap a code you text them.

Do I have to enter a bunch of data?

No. Tell it how the month went the way you’d tell another owner — “did about 40k, 22 jobs, 3 guys” — or photograph an invoice and it reads the numbers off. You check what it got before anything saves.

What happens when I cancel?

You can delete everything from inside the app: your company, your numbers, and every check-in your crew wrote. It’s immediate and there’s no backup we can restore from.

Luke Larsen, who builds Crew Voice

Who you’re dealing with

I came up in landscaping and irrigation.

I’ve worked in this industry, on crews and around them, and I’ve spent a lot of time talking to the people who run these shops. Different trades, different sizes, same conversation every time: I can find work. I can’t keep people.

It came up so often that I stopped treating it as a complaint and started treating it as the problem worth solving. So I ran it by hand first — sitting down with one contractor’s crew every month, listening, translating it out of Spanish, and handing the owner a written report. It changed what he knew about his own company.

Crew Voice is that, without me in the truck. I’m building it one shop at a time, on revenue rather than investors — so when you put your name down, it’s me who comes back to you, and me you’ll hear from if something slips.

— Luke Larsen, founder

Founding member — first 100 shops

Tell me about your shop.

I’m building this one company at a time, and the first hundred owners get to shape it. Put your name down and I’ll come back to you personally — not with a drip campaign.

No card today. Your free month starts when you do — and the founding price is locked for as long as you stay. If you’re in the first 100 I’ll send a link for a $50 deposit that holds your price — refundable any time, for any reason.